It doesn't meant that past year what
proportion you have got worked on variety of Magento primarily based
e-commerce websites. The maintaining of eCommerce web site and
structuring of the web site in what manner have done, this is often
the most things.
They are without a doubt one of the
most popular off-the-shelf solutions available for setting up an
e-commerce website for your business, but they do present some
challenges when it comes to optimization for search engines. Here
square measure my prime 5 tips for optimizing Magento
websites for SEO.
1. Content Pages
These two parts are most basic factors
in SEO. The title of a page plays a significant part in serving to
search engines to spot page content, and in and of itself ought to
never be over looked. you'll be able to edit page titles for content
level pages very simply within the Magento CMS by going to: Magento
-> CMS -> Manage Pages -> Choose which page to edit ->
General Information -> Page Title. From here you can edit the
title of the selected content page. It’s important to remember that
the optimum character count for a page title is 70 characters. You
can also edit the page description by clicking to the Meta
description option on the page information sub-menu. The optimum
length for a page description is 156 characters, so don’t get too
carried away.
Category Pages
Optimizing page titles and descriptions
for category level pages is very similar to that of content pages as
listed above. You can edit category pages by navigating to: Magento
-> Catalogue -> Manage Categories -> Choose Category.
Remember to make each category page title and description unique. If
you are unsure if you have duplicated page titles and descriptions on
your site then you can use Google Webmaster Tools to help find
instances of duplicate titles and descriptions across your entire
site
Product Pages
If your Magento e-commerce website has
tens of thousands of product that square measure updated or dynamical
on a daily basis then the most effective choice for change page
titles and descriptions is to modify it with a custom rule. If you
don’t have the resources to make a custom rule then you'll be able
to either have one developed for you otherwise you should purchase an
external SEO extension. A custom rule will allow you to specify page
titles and descriptions for the full website. the foremost common
rules can mechanically generate a page title that follows a specified
pattern. For example: “%PRODUCT%, %SUB_CATEGORY%, %CATEGORY%,
keyword %COMPANY_NAME%”. In a similar vein you can also use this
type of pattern to create automated Meta descriptions.
2. URL Rewrite Management
As we all know, search engine friendly
URLs are one of the major factors when optimizing a website for
search engines. This is of course no different for a Magento
e-commerce website and the URL Rewrite Manager is the best option for
changing the dynamically generated URLs into search engine friendly
URLs. It can turn a URL from a string of nonsense such as
http://www.yoursite.com/catalog/product/view/id/1537/category/28 into
a fully optimized URL such as
http://www.yoursite.com/keyword-one/keyword-two.html. Utilizing this
tool will enable you to create URLs that contain your targeted
keywords.
3. Default Robot Options
By navigating to System ->
Configuration -> Design -> HTML Head you can select what
instructions to give to robots crawling your pages. These are
noindex,nofollow; index,follow; noindex,follow; index,nofollow,
complete the edit custom instructions of robots.txt
File as follows. It goes without saying that you should use these
wisely.
User-agent: *, User-agent: googlebot, Disallow: /folder/, Disallow: /folder/filename.html
4. Google Webmaster Tools & Analytics Integration
Google Webmaster Tools and Analytics
are two tools that every SEO should utilize on a daily basis and both
of these tools can be used to monitor a Magento site. The
miscellaneous head feature in Magento can be used for adding the
Google Webmaster Tools verification tag. By navigating to System ->
Configuration -> Design -> HTML Head you can access the
miscellaneous head feature to insert the Google WMT verification
code. Of course there are other ways to verify your site, such as
uploading a unique file to your server.
Setting up Google
Analytics tracking is also very easy. Navigating to System ->
Configuration -> Google API -> Google Analytics will allow you
to enter the unique UA number for your site. The UA code can be found
by logging into your Google Analytics account and it will be located
on the account settings page. If you are keen to track e-commerce
data on top of the basics, you can make full use of the
GoogleAnalyticsPlus extension available on the Magento site.
5. Google XML Sitemap Generator
Google Sitemap Generator is a tool put
in on your net server to get the Sitemaps mechanically. in contrast
to several alternative third party Sitemap generation tools, Google
Sitemap Generator takes a distinct approach: it'll monitor your net
server traffic, and find updates to your web site mechanically.
Magento has its own Google XML sitemap generator that you can use to
easily create and submit an XML sitemap to Google. It can be found
under System -> Configuration-> Google Sitemap.
In addition to this there is also a
Magento extension available that allows you to create an HTML
sitemap.
ABOUT
US: We are
virtuoso Magento
Development services provider as the Magento
Development Company, “We are providing to the consumer magento
customization services, magento module integration and magento theme
based totally electronic computer vogue etc”. Our Magento
developer offers you dedicated services keep together with your
needs. Hire
Magento Developer or software engineer from Republic of Asian
nation to develop the eCommerce electronic computer, where you will
notice the value effective and valuable services.
0 comments:
Post a Comment